About Us

FOR THE IDEAL BLEND OF MARKETING
SCIENCE & ART, YOU NEED THE SPECIALISTS.

Customer acquisition and retention is all about opportunities — spotting them, cultivating them, converting them. And though the tools may have changed, the path to success hasn’t.

RIGHT OFFER > RIGHT PERSON > RIGHT PLACE > RIGHT TIME

Since 1987, Specialists Marketing Services has helped thousands of leading brands identify the “right” blend of art and science. From uncovering new audiences to identifying high-performing channels, we’ve honed a remarkably efficient lead generation foundation — one that’s stood the test of time.

Historically, direct mail served as the centerpiece of every campaign; for some marketers, it still does. But now your postal reach is amplified by complementary channels like digital display, social and email, using data-driven insights to maximize results.

What hasn’t changed? The personalized, hands-on, one-on-one involvement of our veteran staff at every stage, ensuring that your acquisition and retention goals are met efficiently and cost-effectively. Life made easier — that’s our specialty.

Specialists Marketing Services is backed by Kinderhook Industries, LLC, a private investment firm that manages over $2.0 billion of committed capital.

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