Specialists Marketing Services, Inc. Hosts 2016 Publishing Symposium

HASBROUCK HEIGHTS, NJ (May 12, 2016) – Specialists Marketing Services, Inc. today announced the success of their first annual Publishing Symposium. This invitation only event included panelists Christina Dalton, Executive Director, New Customer Acquisition from Hearst Magazines, Denise Elliott, Senior Vice President, Chief Operating Officer from Kiplinger Washington Editors, Nina LaFrance, Senior Vice President Consumer Marketing & Business Development from Forbes Media, Charlie Swift, Vice President Strategy & Marketing Operations at Hearst Magazines and moderator Cary Zel, President & Co-Founder at ProCirc.

Panelists and attendees shared experiences, success stories and challenges while networking with industry colleagues. Many came away with new ideas and look forward to attending the event again next year. 

“This event was born out of a discussion regarding the changing landscape of the publishing world. We thought that it would be beneficial to gather people from various companies within the publishing market to discuss some of today’s trends and more importantly future opportunities,” states Robin Neal, Executive Vice President of Data Management and Insert Media at Specialists Marketing Services. 

“The Specialists Publishing Symposium is a great concept and I hope it becomes an annual occurrence. I picked up a lot of new ideas that will keep our team testing for the next few months. We re-connected with many colleagues in the industry and met several new people, some who travelled all the way from Iowa for this meeting. I want to thank SMS for organizing such a wonderful event,” states Vladimir Damianov, Senior Director, Acquisitions at Hearst Magazines.

“Symposium was great! I got some good direct mail ideas - I thought it was definitely worth it,” states Theresa Jankowski, Circulation Director at Belvoir Media Group.

“It was nice to have all your publishing clients together in one room. I thought the panelists were very informative on presenting their varying marketing approaches,” states Amy Milner, Director, Offline Acquisitions at The Economist. 

Specialists Marketing Services, Inc. announces the addition of Diane Caruso in the role of Senior Vice President of Sales, Insert Media division

HASBROUCK HEIGHTS, NJ (April 26, 2016) – Specialists Marketing Services, Inc. announces the addition of Diane Caruso in the role of Senior Vice President of Sales, Insert Media division, effective immediately.

Diane brings to Specialists over twenty years of experience in the Direct Marketing industry. Most recently, Diane held the position of President and Owner at Choice Media for over ten years where she fully operated an Insert Media solutions company. Through Choice Media, her clients included brands such as Kenmore Stamp, Eastwood Company, Auto Body Toolmart, The Enclosed, Fragrancenet.com, Barco Products and The Fire Store. These properties will now be managed by Diane at Specialists. Prior to Choice Media, she held sales positions at Stanton Direct Marketing and Millard Group.

At Specialists Marketing Services, Diane will focus on growing her current client base with new opportunities available at Specialists and new business development.

“The addition of Diane to Specialists is in line with our initiative to make strategic hires that complement and expand our market reach and leverage multiple service offerings. We are excited to have a veteran like Diane join our team,” said Robin Neal, Executive Vice President of Insert Media and Data Management of Specialists Marketing Services, Inc.

Diane can be reached at 603-673-9036 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it.

Specialists Marketing Services, Inc. announces the addition of Kathy Hermann in the role of Vice President of Sales

HASBROUCK HEIGHTS, NJ (March 2, 2016) - Specialists Marketing Services, Inc. announces the addition of Kathy Hermann in the role of Vice President of Sales, New Business Development, effective immediately.

Kathy brings to Specialists twenty years of experience in the Direct Marketing industry. Most recently, Kathy held the position of Senior Vice President, Data Management at Belardi Ostroy. Previously, she held a sales position at Specialists Marketing Services in the List Management division. During her career, she has worked with prestigious brands such as American Girl Catalog, Coldwater Creek, Hammacher Schlemmer, Harriet Carter, Harry & David, J. Crew, J. Jill, Race Running Registrants, RH, Sundance, and Talbots.

At Specialists Marketing Services, Kathy will focus on new business development and sales across the enterprise.

“Our biggest strength is our staff and the addition of Kathy complements our robust team of industry veterans. We are excited to welcome Kathy back to Specialists to utilize her expertise in identifying and maximizing opportunities in all areas of our business,” said Lon Mandel, Chief Executive Officer of Specialists Marketing Services, Inc.

Kathy can be reached at 201-865-5800 x2230 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it. .

SPECIALISTS MARKETING SERVICES, INC. PROMOTES AMY L. LYONS TO SENIOR VICE PRESIDENT OF MARKETING

Specialists Marketing Services, Inc. today announced the promotion of Amy L. Lyons to Senior Vice President of Marketing. Ms. Lyons joined the company in 1998 and has held various positions within the List Management division, most recently as Vice President of Sales & Marketing. Her new role encompasses expanded corporate responsibility for our sales and marketing efforts company-wide. She will be responsible for the Specialists Marketing Services website and various marketing initiatives. Amy will maintain her role on the Conde Nast list management account.

“Amy has been a part of our company’s success, and we are thrilled to promote her to this position,” says Lon Mandel, Chief Executive Officer of Specialists Marketing Services.

Amy can be reached at 603-431-2873 or via email at This email address is being protected from spambots. You need JavaScript enabled to view it. .