MASTERING THE ART OF
CONSUMER CONNECTION

Specialists Marketing Services is an original compiler of high-volume consumer and new mover data for targeting and prospecting across multiple channels — including direct mail, email, digital and social media.

Our proprietary CustomerConnect360 (CC360) Master Consumer File is compiled from thousands of sources and updated and refreshed monthly, resulting in a rich, robust and responsive database. All records are multi-sourced, hygiened monthly and DPV-verified for maximum deliverability.

Source types include survey, response, transactional, new mover, public record, warranty, and other proprietary sources.

 

BY THE NUMBERS
244 million U.S. consumers
142 million households
150 million dates of birth
118 million donors
179 million mail order buyers
115 million landline telephone numbers
65 million cell phone numbers
hundreds of demographic and lifestyle attributes, including life event triggers
ADDITIONAL TRIGGER DATA SETS:
Reach consumers who are experiencing a life-changing event or celebrating a special occasion. Source types include both public record and registries/self-reported.
View all data cards
CONSUMERS ON THE MOVE
New movers are known for their spending in areas from home furnishings to local eats. So why not reach them as soon as they hit their new neighborhood, and get your offer into their hands just when they’re forming new spending habits?


The CC360 New Mover Database is built in-house from hundreds of sources, updated weekly and includes prior address on over 70% of the file. That means you gain additional targeting capabilities not commonly available in the marketplace.
Source types include publisher and customer change of address, deed transactions and utility hook-ups.

Sample selects include:

Demographic:
Gender
Age
Religion
Presence of children
Number of children
Congressional district
Date of birth
Distance of move
Dwelling type
Education level
Ethnicity
Language assimilation
Minority groups
Home value
Homeowner
Renter
Income
Move week
Phone – mobile, landline
Previous dwelling type
Previous state
Previous zip code
Geographic:
City
ZIP
SCF
County code – FIPS
ZIP9
Radius:
Rooftop
Center of ZIP
Radius drive time
Drive distance
DID YOU KNOW...?
15.4 million households move each year
New movers are 5x more likely to become loyal long-term customers
New movers spend more on their new homes in the first 3-6 months than they will in the next 3 years
New mover data card

Drive new customer acquisition as well as customer re-activation and retention by pairing CC360 trigger data with our Turnkey Direct Mail programs.