EMAIL

ACQUISITION + MONETIZATION
= MARKETING NIRVANA

IS EMAIL ACQUISITION OVER-USED? NOT IF YOU DO IT RIGHT.

The sheer volume of emails being sent (and deleted!) each day is staggering. So how can your acquisition campaign stand out in a crowded in-box?

FIRST, IT’S ALL ABOUT THE AUDIENCE.

Specialists Marketing Services offers over 200 million U.S. consumer email addresses and over 20 million B2B emails – all aggregated from a variety of reliable sources. With corresponding postal records plus thousands of additional demographic and lifestyle attributes, we’ll find the most receptive target audience for your offer to drive the most value. Our top-performing segments include Automotive, Retail and Life Event Trigger data.

SECOND, TIMING IS EVERYTHING.

We’ve deployed and analyzed the success rates of hundreds of thousands of email campaigns. So we know timing - and the right frequency - can make or break your results. That’s why we constantly optimize your campaign based on real-time findings.

FINALLY, GET CREATIVE.

Email creative is equal parts art and science. From coding best practices to browser/OS quirks and mobile vs. desktop, we’ll ensure that your email is seen exactly as intended. What gets your message opened? A relevant subject line that resonates with your audience. We’ll help you hone the strongest combination of creative and subject line through testing to find the top performer, and to produce a unified message that’s device agnostic. Of course, it’s all CAN-SPAM compliant.

Effective email campaigns are never a once-and-done effort. Detailed analytics tell us who’s responding to what, so we can make the necessary adjustments to maximize conversions.

MARKET TO PEOPLE, NOT PIXELS

PROGRAMMATIC ADVERTISING IN SUBSCRIPTION-BASED EMAIL NEWSLETTERS

Know those emails you actually look forward to opening — a newsletter, magazine, news alert or communication from a favorite brand? It’s welcome content because it’s targeted to your interests.

Now, imagine the open rates when you’re given the opportunity to place highly targeted offers within those emails! Let Specialists Marketing Services help you unlock an untapped, unique premium display channel of over 1,300 brands and publishers that regularly deploy high-value content to subscribers.

Reach your target audience when they’re highly engaged, using real-time optimization to dynamically serve up branding, acquisition, drive to purchase or CRM remarketing offers when the email is opened.

EMAIL AD MONETIZATION

Content publishers can unlock a new revenue stream and sell ads in your email inventory just like you do on your website. One email tag and no hard coding makes the process simple, maximizing revenue from your email inventory and audience without fear of impacting opens, clicks, conversion or deliverability.

Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). Source: Internet Trends 2016, KCPB