It All Starts With The Data

We leverage data-driven strategies to innovate and capture value from deep and real-time information. Our CustomerConnect360 File, built through our proprietary methodologies using response, transactional and survey data, offers the richest data available in the industry today. Combining postal, email, landline and mobile telephone elements, SMS has the power to elevate your data-driven, multi-channel marketing results to new heights. We offer hundreds of mailing lists including our Consumer Data of:

  • 240 Million U.S. Postal Records

  • Over 100 Million U.S. Email Records

  • 101 Million U.S. Cell Phone Records

  • 215 Million U.S. Landline Records

  • Thousands of Demographic and Lifestyle Attributes

Our expertise in using powerful analytical tools enables us to provide customized marketing solutions. Our service offerings make those solutions the most dynamic in the industry.

Data Hygiene

Utilizing Data Accuracy

Data hygiene is of the utmost importance when it comes to delivering successful marketing messages. The customer and prospect database is one of a company’s most valuable assets; therefore, we take all necessary measures to ensure the data is as accurate as possible.

Our expert team has a wealth of experience in increasing deliverability, improving timing of delivery, increasing potential for higher response rates, and reducing overall production and mailing costs for clients. The message is only as good as the data is clean, which is why we recommend your data goes through our rigorous Data Hygiene process.

Our Process Includes:

Merge/Purge and Suppression

Higher Value Through Merge/Purge

Specialists Marketing Services, Inc. focuses heavily on having the cleanest, most accurate and timely records in the industry. When compiling a list there will undoubtedly be duplicate records. By eliminating these duplicate records through a thorough merge/purge process, the overall quality of your marketing list will increase dramatically. Not only will the list be more precise, but your marketing, production and mailing expenses will be reduced as a result.

Higher Value Through Suppression

By executing a series of suppression techniques, we can remove those extraneous records which are not interested in receiving direct mail or promotional offers or will not lead to a potential sale. This helps ensure that records will be qualified and of higher value while ultimately driving down cost.

Our suppression methodology includes:

  • DMA Mail Preference Service Suppression
  • National Do Not Call Suppression
  • Deceased Suppression
  • Prison Suppression
  • Vulgar Word Suppression

Quantity Through Quality

Specialists Marketing Services, Inc. understands it is not only the quantity of data that matters, but more importantly, the quality. That is why we take such measures to be sure we are providing our clients with the highest quality of data.

Data Append and Enhancement

Email Append

By matching your client file against our database of over 100 million U.S. consumer emails, you have the proven ability to drive successful results even higher. By only employing postal promotions because you lack the email addresses for your customers, you are limiting your potential return on investment. Email marketing provides a two-way benefit to your marketing efforts: it is a less expensive way to promote to your clients and it serves as a powerful follow-up vehicle to reinforce your postal message. Ultimately, email appending will help you strengthen your relationship with your clients.

Reverse Email Append

We also specialize in reverse email append techniques. If you only have an email address, we can append the name, postal address, phone number, and thousands of demographic and lifestyle attributes to provide invaluable insight and allow for highly targeted marketing campaigns.

Phone Append

Increase your marketing arsenal by appending telephone numbers to your customer/prospect list and leverage the 215 million landline numbers and the 101 million mobile numbers on the SMS Consumer file.

Reverse Phone Append

We also specialize in reverse phone append techniques. If you only have the phone number, we can provide the names and addresses associated with that number.

Demographic/Lifestyle Append

Specialists Marketing Services, Inc. has thousands of demographic and lifestyle attributes available for append. By understanding household income, age, occupation, presence of children and many additional lifestyle characteristics of your customers, you will have a clear picture of who your customers really are, allowing you to effectively market to them.

Scoring and Profiling

Leverage The Power of Analytics

At Specialists Marketing Services, Inc. our highly segmented marketing databases refine the process to pinpoint those consumers who will engage with your brand. We provide insight about your customers and prospects, steering the way to integrated and optimized solutions to your direct marketing needs. By profiling your existing customer list, we identify new pockets of potential customers. With thousands of demographic and lifestyle elements available, we help you reap a harvest of new customers.

Gain Valuable Insight

Customer profiling is a proven method of increasing cross-sell and up-sell opportunities by providing a detailed view of your customers. This detailed view will reveal your best customers and what they have in common. In addition, it allows you to build a loyal customer base. Loyal customers are 10 times more likely to increase spending as intermittent customers. Acquiring new customers can cost 5 times more than maintaining current customers. Therefore, by leveraging the insights of your customer profile, you will increase your marketing ROI.

Predict Future Behavior

Take these analytics one step further and utilize our unique customer modeling techniques. Specialists Marketing Services, Inc. will rank each of your customers or prospects on a scale of “most likely” to “least likely” to respond, purchase, reject, etc. By doing this, you will already have a benchmark for responses before you even begin your marketing efforts. You will be able to recognize how prospects are likely to respond and cater to those who have the highest demand for your product or service.

Acquire New Prospects

The better you understand your current customers the easier it becomes to acquire new customers just like them. By combining the key insights of a customer profile with the predictive model of your highest-value customers, you will be able to accurately determine which prospects most resemble your model and reach them with ease.

Modeling and Analytics

Leverage The Power of Analytics

At Specialists Marketing Services, Inc. our highly segmented marketing databases refine the process to pinpoint those consumers who will engage with your brand. We provide insight about your customers and prospects, steering the way to integrated and optimized solutions to your direct marketing needs. By profiling your existing customer list, we identify new pockets of potential customers. With thousands of demographic and lifestyle elements available, we help you reap a harvest of new customers.

Gain Valuable Insight

Customer profiling is a proven method of increasing cross-sell and up-sell opportunities by providing a detailed view of your customers. This detailed view will reveal your best customers and what they have in common. In addition, it allows you to build a loyal customer base. Loyal customers are 10 times more likely to increase spending as intermittent customers. Acquiring new customers can cost 5 times more than maintaining current customers. Therefore, by leveraging the insights of your customer profile, you will increase your marketing ROI.

Predict Future Behavior

Take these analytics one step further and utilize our unique customer modeling techniques. Specialists Marketing Services, Inc. will rank each of your customers or prospects on a scale of “most likely” to “least likely” to respond, purchase, reject, etc. By doing this, you will already have a benchmark for responses before you even begin your marketing efforts. You will be able to recognize how prospects are likely to respond and cater to those who have the highest demand for your product or service.

Acquire New Prospects

The better you understand your current customers the easier it becomes to acquire new customers just like them. By combining the key insights of a customer profile with the predictive model of your highest-value customers, you will be able to accurately determine which prospects most resemble your model and reach them with ease.

Drive Success Through Data

In order to achieve success with your marketing efforts, you need to target the right audience at the right time. We specialize in Life Event Trigger Data such as our Weekly New Mover File of 200,000-400,000 new consumers each and every week. You can rest easy knowing that your marketing efforts are hitting higher-value prospects and in turn producing a higher ROI.

SMS Life Event Trigger Data:

  • Weekly New Movers: 200,000 – 400,000 per week

  • Pre-Movers: 80,000 per week

  • Newly Engaged: 175,000 – 275,000 per month

  • Newly Married: 125,000 – 175,000 per month

  • Newly Divorced: 125,000 – 200,000 per month

  • Expectant Mothers: 175,000 – 250,000 per month

  • New Births: 160,000 – 230,000 per month

  • College Bound High School Students:  3MM

Our Data Solutions team will help you identify your specific program objectives and work with you to formulate creative marketing solutions. SMS offers data-driven marketing solutions that enable you to grow your business and discover new markets of opportunity. Finally, we analyze the results and refine the goals, lists, and selects for your next campaign.

For more information, please contact  This email address is being protected from spambots. You need JavaScript enabled to view it.