SMS INC Customer Acquisition

CUSTOMER ACQUISITION

Customer acquisition seems pretty straightforward on the surface — find buyers who want what you’re selling.

But if you’re not thinking strategically — connecting with the right buyers via the most efficient media and channels — your acquisition strategy could be costing you more than you know.

That’s where we can help. Specialists Marketing Services’ exceptional team approaches acquisition campaigns differently than most, taking a fiduciary interest in helping you maximize your investment by:

Choosing the most cost-efficient combination of channels, from direct mail and email to digital display and insert media

Modeling & analytics to drive the right data selection

Identifying trends that could impact your campaign performance

Using the latest results, economic trends, competitive offers and more to create and monitor circulation plans

Leveraging relationships to secure aggressive pricing

Today’s business executives are busier than ever making it challenging to reach these professionals. SMS’s B2B solutions will help you cut through the clutter by combining our expertise along with SMS’s extensive data to deliver your message to the right people at the right time via postal or digital channels.

More about B2B >

B2B

Specialists has been successful in guiding many catalogers and/or retailers in apparel, general merchandise and home furnishings categories across low, medium and luxury price points, utilizing our multichannel expertise in data segmentation.

CATALOG/RETAIL

From the right data selection to choosing the right channels, our consumer services acquisition strategies are ideal for building your house file. Leverage our proven experience in financial services, credit cards, utilities and more.

CONSUMER SERVICES

Need insights into acquiring more customers for your insurance products? From list recommendations to mail plans, we can help. By combining the use of big data, analytic insights, marketing technology and tactics — deployed both offline and online — we can help you target, engage, convert, retain and grow relationships with your desired customers.

INSURANCE

Put Specialists’ diverse non-profit experience — from animal rescue and food banks to pediatric hospitals, specific diseases and more — to work for your cause. We’ll help you uncover enthusiastic donors and supporters so your organization can concentrate on fulfilling its mission.

FUNDRAISING/ NON-PROFIT

Our team works with many of the industry’s blue chip publishing brands. Through effective cost negotiation, data analysis and campaign management consultation, we’ve built a reputation for improving response and reducing costs.

PUBLISHING