ACQUISITION + MONETIZATION
= MARKETING NIRVANA
IS EMAIL ACQUISITION OVER-USED? NOT IF YOU DO IT RIGHT.
The sheer volume of emails being sent (and deleted!) each day is staggering. So how can your acquisition campaign stand out in a crowded in-box?
FIRST, IT’S ALL ABOUT THE AUDIENCE.
SECOND, TIMING IS EVERYTHING.
FINALLY, GET CREATIVE.
Effective email campaigns are never a once-and-done effort. Detailed analytics tell us who’s responding to what, so we can make the necessary adjustments to maximize conversions.
MARKET TO PEOPLE, NOT PIXELS
PROGRAMMATIC ADVERTISING IN SUBSCRIPTION-BASED EMAIL NEWSLETTERS
Know those emails you actually look forward to opening — a newsletter, magazine, news alert or communication from a favorite brand? It’s welcome content because it’s targeted to your interests.
Now, imagine the open rates when you’re given the opportunity to place highly targeted offers within those emails! Let Specialists Marketing Services help you unlock an untapped, unique premium display channel of over 1,300 brands and publishers that regularly deploy high-value content to subscribers.
Reach your target audience when they’re highly engaged, using real-time optimization to dynamically serve up branding, acquisition, drive to purchase or CRM remarketing offers when the email is opened.
EMAIL AD MONETIZATION
Content publishers can unlock a new revenue stream and sell ads in your email inventory just like you do on your website. One email tag and no hard coding makes the process simple, maximizing revenue from your email inventory and audience without fear of impacting opens, clicks, conversion or deliverability.
Mobile digital media time in the US is now significantly higher at 51% compared to desktop (42%). Source: Internet Trends 2016, KCPB