ACQUISITION + MONETIZATION
= MARKETING NIRVANA
IS EMAIL ACQUISITION OVER-USED? NOT IF YOU DO IT RIGHT.
The sheer volume of emails being sent (and deleted!) each day is staggering. So how can your acquisition campaign stand out in a crowded in-box?
FIRST, IT’S ALL ABOUT THE AUDIENCE.
Specialists Marketing Services offers over 200 million U.S. consumer email addresses and over 20 million B2B emails – all aggregated from a variety of reliable sources. With corresponding postal records plus thousands of additional demographic and lifestyle attributes, we’ll find the most receptive target audience for your offer to drive the most value. Our top-performing segments include Automotive, and Retail.
SECOND, TIMING IS EVERYTHING.
We’ve deployed and analyzed the success rates of hundreds of thousands of email campaigns. So we know timing - and the right frequency - can make or break your results. That’s why we constantly optimize your campaign based on real-time findings.
FINALLY, GET CREATIVE.
Email creative is equal parts art and science. From coding best practices to browser/OS quirks and mobile vs. desktop, we’ll ensure that your email is seen exactly as intended. What gets your message opened? A relevant subject line that resonates with your audience. We’ll help you hone the strongest combination of creative and subject line through testing to find the top performer, and to produce a unified message that’s device agnostic. Of course, it’s all CAN-SPAM compliant.
Effective email campaigns are never a once-and-done effort. Detailed analytics tell us who’s responding to what, so we can make the necessary adjustments to maximize conversions.