DATA HYGIENE
THE KEY TO DATA HEALTH:
GOOD HYGIENE
Customer and prospect databases are one of your most valuable assets — and data hygiene is vital when it comes to maximizing the value of those assets.
Specialists Marketing Services brings together a suite of hygiene services to ensure optimum data accuracy and deliverability, while also reducing your overall production and mailing costs and increasing response.
CASS™
DPV®
LACSLink
NCOALink
Proprietary Change of Address (PCOA)
No matter how strong your offer or how amazing your creative, if your message stops short of its intended target, your marketing dollars are wasted.
In the US alone, businesses lose $3.1 trillion annually due to poor data quality. Source: IBM
