HYGIENE & MERGE PURGE
THE KEY TO DATA HEALTH:
Customer and prospect databases are one of your most valuable assets — and data hygiene is vital when it comes to maximizing the value of those assets.
Specialists Marketing Services brings together a suite of hygiene and merge purge services to ensure optimum data accuracy and deliverability, while also reducing your overall production and mailing costs and increasing response.
No matter how strong your offer or how amazing your creative, if your message stops short of its intended target, your marketing dollars are wasted.
Poor or incomplete data quality costs U.S. businesses an estimated $600 billion annually. Source: Data Warehousing Institute