The power of effective lead generation is two-fold. First, the right lead generation program can exponentially expand your prospecting list. Second, lead generation drives high-quality traffic to your website, which increases organic search results.

For marketers, that’s the very definition of win-win.

B2C Lead Generation:
Cost effective, qualified prospects


A coordinated mix of display
ads, emails, blog posts and
social posts are used to drive
traffic to your landing page.


Consumers respond
to your offer and
complete a few
required fields.


These prospects
are now yours to
engage, all at a low
cost per action.

Specialists Marketing Services’ B2C lead gen conversions typically deliver impressive success rates because respondents are prequalified. All leads are verified, de-duped, enhanced through verification hygiene, net new to file and 100% CAN-SPAM compliant.

We also offer cost-effective co-registration programs, which are ideal for promoting products at lower price points. When a buyer completes a transaction on a page in our co-registration network, your offer appears on a confirmation or thank you page. Once they opt in, you receive their data to add to your prospecting file.

Let us show you how B2C lead generation and co-registration can play a significant role in increasing your market share from real-time leads in “ready-to-buy” mode.

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Source: Forrester Research