A coordinated mix of display
ads, emails, blog posts and
social posts are used to drive
traffic to your landing page.
LEAD GENERATION
THE DIRECT APPROACH TO LEAD GENERATION
The power of effective lead generation is two-fold. First, the right lead generation program can exponentially expand your prospecting list. Second, lead generation drives high-quality traffic to your website, which increases organic search results.
For marketers, that’s the very definition of win-win.
B2C Lead Generation:
Cost effective, qualified prospects
1.
2.
Consumers respond
to your offer and
complete a few
required fields.
to your offer and
complete a few
required fields.
3.
These prospects
are now yours to
engage, all at a low
cost per action.
are now yours to
engage, all at a low
cost per action.
Specialists Marketing Services’ B2C lead gen conversions typically deliver impressive success rates because respondents are prequalified. All leads are verified, de-duped, enhanced through verification hygiene, net new to file and 100% CAN-SPAM compliant.
We also offer cost-effective co-registration programs, which are ideal for promoting products at lower price points. When a buyer completes a transaction on a page in our co-registration network, your offer appears on a confirmation or thank you page. Once they opt in, you receive their data to add to your prospecting file.
Let us show you how B2C lead generation and co-registration can play a significant role in increasing your market share from real-time leads in “ready-to-buy” mode.
Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Source: Forrester Research
