PARTNERSHIP MARKETING

MONETIZING ASSETS AND UTILIZING ENGAGING INTERRUPTER TACTICS

Bringing together retailers and advertisers, our partnership marketing group helps generate incremental sales for both in-store and out-of-store brands while at the same time helping retailers monetize customer touch points. SMS has extensive experience on both sides of the business, formulating strategies that deliver results for all participants.

 

RETAIL BAG PROGRAM
Did you know that our partnership marketing team developed the pre-inserted retail bag insert marketing tactic — and have flawlessly executed over a billion bag inserts to date?

We’re working with national retailers to help advertisers break through the clutter and generate increased sales and ensuring retailers generate incremental revenue via this new turnkey program.

For Advertisers:

This efficient interrupter tactic ensures that customers will engage with your message, sparking consideration and customer action. It’s ideal for advertisers seeking to generate awareness, sell more products in-store, or reach retail customers for out-of-store purchases. Geographic and demographic targeting are available, along with category exclusivity for each distribution and a variety of insert formats.

For Retailers:

Here’s your opportunity to turn a fixed cost into a revenue-generating customer touch point — whether from promoting offers from third-party advertisers or incremental in-store brand sales. In addition, our retail bag program can help you steal share by driving customers back to your stores versus a competitor. We customize every program to your supply chain to mitigate any impact to your existing processes.