PARTNERSHIP MARKETING

AN EFFICIENT, ENGAGING INTERRUPTER TACTIC

Break Through the Clutter

Partnership marketing is often under-utilized as a marketing tactic. Why? Because it’s viewed as complex and time-consuming to plan, execute and analyze the results. But when you let Specialists Marketing Services handle the details, you can sit back and reap the benefits as an advertiser:

Higher response, which can lower your cost per new customer acquisition
Loyal buyers with lower churn
Higher lifetime value customers

From developing a strategy and soliciting partners to negotiating deal terms, testing, rollout, tracking and analysis, we’ll help you optimize your partnership marketing initiatives and make the most of this powerful channel.

RETAIL BAG PROGRAM
Did you know that our partnership marketing team developed the pre-inserted retail bag insert marketing tactic — and have flawlessly executed over a billion bag inserts to date?

We’re working with national retailers to help advertisers break through the clutter and generate increased sales and ensuring retailers generate incremental revenue via this new turnkey program.

For Advertisers:

This efficient interrupter tactic ensures that customers will engage with your message, sparking consideration and customer action. It’s ideal for advertisers seeking to generate awareness, sell more products in-store, or reach retail customers for out-of-store purchases. Geographic and demographic targeting are available, along with category exclusivity for each distribution and a variety of insert formats.

For Retailers:

Here’s your opportunity to turn a fixed cost into a revenue-generating customer touch point — whether from promoting offers from third-party advertisers or incremental in-store brand sales. In addition, our retail bag program can help you steal share by driving customers back to your stores versus a competitor. We customize every program to your supply chain to mitigate any impact to your existing processes.