Privacy Notice

Specialists Marketing Services, Inc. (“SMS”) values the privacy of its customers and consumers.  We’ve created this resource to help you understand what personal information we collect, how we use it, and what choices you have about it.  We strive to provide consumers with transparency and choice.


Introduction to SMS’ Services

SMS helps our clients to provide more targeted, relevant, and effective marketing and communications through various media channels including but not limited to direct mail, email, social media, display ads, and to understand more about their clients and prospects through our wide variety of data products and services.


Information SMS Collects

SMS Website

SMS does not collect personal information about visitors to our site except when visitors specifically provide such information on a voluntary basis. Personal information may be gathered from forms submitted to request additional information as well as content or blog subscriptions. We may collect personal information, such as your name, email address, mailing address, telephone number, contact preferences, and other identifiers as part of our effort to transact business with you and to respond to your inquiries. We may also collect personal information from you for marketing purposes unless you specifically opt-out and request that you not be contacted in conjunction with such marketing activities.

Marketing Data Products and Services

The personal information we collect for our marketing data products and services is not collected on this website. Our marketing data products contain personal information such as name/address, demographics, interest-based data, email, phone number and other identifiers.  This data is sourced through Business to Business companies, self-reported surveys, publicly available information, census information, telecommunications companies, publishing product companies, data compilers, aggregators, partners and clients.

SMS does not knowingly collect, use or disclose personal information for marketing purposes on anyone under the age of 18.


Your Choices

Use of Authorized Agent

SMS is currently not accepting consumer requests, including opt-out requests, from consumers via authorized agents (except from California residents as detailed in our CA Privacy Notice).

Nevada Do Not Sell My Personal Information Opt-Out

Nevada residents have the right to opt-out of the sale of their personal information from SMS to third parties. To exercise this right, please submit a Do Not Sell My Personal Information request

Opt-Out of SMS Marketing Communications

SMS maintains contact lists to communicate with our prospects and clients.  All email messages sent to these contact lists include an unsubscribe or opt-out mechanism.  This allows you to opt-out of receiving future marketing and promotional communications.  You may also request to unsubscribe or Opt-Out of our marketing email communications by contacting us at  Please include full name, company name, address, email address, and telephone number in your request.

Opt-Out of our Marketing Data Products and Services

To Opt-Out of our Marketing Data Products and Services Databases, please email us at Please include full name, address, email address, and telephone number in your request. Please note that by opting out of our marketing database, it will not prevent other companies from sending you marketing promotions through various channels, including but not limited to direct mail, email, social media and display ads.

Other Privacy Choices and Opt-Out Solutions ( offers consumers a simple, step-by-step process that enables them to decide what mail they do and do not want.

In addition, DMAchoice, offers online and mail in registration for DMA’s:

Digital Advertising Alliance ( When you click on the YourAdChoices icon, you get control over how information about your interests is used for relevant advertising.

Network Advertising Alliance (link to NAI offers an opt-out page where you can learn more about NAI members who deliver tailored online ads and your choices to opt-out of receiving them.


Cookie Policy

We do not use 1st Party Cookies to record your visit to our website.

We do permit Third-Party cookies on our website. We use Google Analytics cookies to assess performance and analytics or to perform business research.

Managing and refusing the use of Cookies

Most browsers allow you to choose whether you wish to accept cookies.  Generally, your browser will offer you the choice to accept, refuse, or delete all cookies, or third-party cookies on a website.  Controls will vary by browser.  We’ve provided links below to some popular browser instructions:


Links to Third Party Sites

Our website contains links to third party sites. SMS does not endorse or make any representations about any third party sites including any information found there. We encourage you to review the privacy policies of these third party sites.



SMS maintains security procedures designed to keep information we aggregate, license and process from being accessed by any unauthorized person, persons or business. SMS has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Strict measures are taken to assure against unauthorized access, alteration, or dissemination of personal information. We also maintain physical security for our facilities and limit access to certain critical areas of our business.


Privacy Notice Updates

SMS may revise this Privacy Notice at our discretion. Any future version of the Privacy Notice generally becomes effective at the time of posting. We encourage you to periodically review the website for the latest changes.  You can determine when this Notice was last revised by checking the “Last Revised” date at the bottom of this Notice. By using, and continuing to use, the site you agree to this Notice.

Questions about this Privacy Notice may be submitted by mail to the address below or via email to

Specialists Marketing Services, Inc.
Attn: Data Privacy Team
777 Terrace Ave, Suite 401
Hasbrouck Heights, NJ 07604


This notice was last revised January 12, 2022.