MAKING THE CASE FOR SPACE ADS
Just like direct mail, the demise of print has been greatly exaggerated.
When executed strategically — creative tailored to the medium as well as your audience, an offer with a high wow factor — space advertising can be a powerful brand builder, an effective sales driver, or important component of your multi-channel campaign.
Fractional to full page, build your creative with a clear call to action and gauge the results for yourself
The average audience for magazine brands grew to almost 1.9 billion as of March 2016, a 7.6% increase year-over-year Source: Brand Audience Report, Association of Magazine Media, April 2106