TURNKEY MARKETING
EFFECTIVE END-TO-END
MARKETING SOLUTIONS
From the initial planning and budgeting stage to results reporting and analytics, Specialists Marketing Services has the expertise to handle all stages of your direct mail or insert media campaign.
TRIGGER EVENT TURNKEY DIRECT MAIL PROGRAMS:
Allow us to help with your direct mail efforts and we’ll handle the entire process from start to finish including creative services, data, print, production and mailing. Our Turnkey Direct Mail Solutions include print personalization with color variables and customizable templates to include special offers, logo, map, store hours, locations, and more.
Trigger events, which drive some of our most popular Turnkey Direct Mail programs, offer a continuous fresh supply of names on a weekly or monthly basis.
“Trigger events” are just that — important occurrences in a consumer’s life that drive certain predictable behaviors. Buy a house? Your financial focus and shopping habits have just taken a pretty big shift. Newly engaged? You’re in the market for products and services that were irrelevant six months ago.
Our Turnkey Direct Mail Programs can be leveraged to drive new
customer acquisition as well as customer re-activation and retention.
NEW MOVERS
Businesses lose customers every year for various reasons — some beyond their control such as moving. In fact, 15% of households move out of your trade area annually. The best way to combat lost business? Replace it by sending a “Welcome to the Neighborhood” mailing with special offers to entice new movers to visit you first and build brand loyalty.
Weekly/monthly continuity programs available with fresh names
Over 70% of file includes prior address so we can target consumers based on moving out of/into a trade area or closest location, as well as additional targeting attributes not commonly available on new mover files.
Mailings can be sent to a targeted audience around multiple locations — perfect for franchises and to help build store traffic.
Ideal for furniture and home improvement retailers, apparel marketers, franchises, financial and insurance, nonprofits and more.
BIRTHDAYS
There is untapped potential in the celebration of birthdays — a proven driver for indulgent consumer spending. Consumers are on high alert when their birthday is approaching, and enjoy personalized birthday cards from their favorite restaurants and retailers.
Monthly continuity programs available with fresh names.
Ideal for restaurants, apparel retailers, spas and salons, and more.
NEWLY ENGAGED/ MARRIED
Reach recently engaged consumers who are eagerly planning their wedding, filling out registries, and arranging their honeymoon. Newly married couples are planning for a financial future that includes starting a family, purchasing a new home, and consolidating their bills, obligations and benefits.
Monthly continuity programs available with fresh names.
Ideal for financial and insurance, furniture and home improvement retailers, electronics and appliances, and more.
Businesses lose customers every year for various reasons — some beyond their control such as moving. In fact, 15% of households move out of your trade area annually. The best way to combat lost business? Replace it by sending a “Welcome to the Neighborhood” mailing with special offers to entice new movers to visit you first and build brand loyalty.
Weekly/monthly continuity programs available with fresh names
Over 70% of file includes prior address so we can target consumers based on moving out of/into a trade area or closest location, as well as additional targeting attributes not commonly available on new mover files.
Mailings can be sent to a targeted audience around multiple locations — perfect for franchises and to help build store traffic.
Ideal for furniture and home improvement retailers, apparel marketers, franchises, financial and insurance, nonprofits and more.
There is untapped potential in the celebration of birthdays — a proven driver for indulgent consumer spending. Consumers are on high alert when their birthday is approaching, and enjoy personalized birthday cards from their favorite restaurants and retailers.
Monthly continuity programs available with fresh names.
Ideal for restaurants, apparel retailers, spas and salons, and more.
Reach recently engaged consumers who are eagerly planning their wedding, filling out registries, and arranging their honeymoon. Newly married couples are planning for a financial future that includes starting a family, purchasing a new home, and consolidating their bills, obligations and benefits.
Monthly continuity programs available with fresh names.
Ideal for financial and insurance, furniture and home improvement retailers, electronics and appliances, and more.
EXPECTANT/ NEW PARENTS
This is an exciting time in a family’s life — and a very expensive one. Expecting and new parents need maternity clothes, infant apparel, parenting books/resources, furnishings, formula, diapers and so much more. Reach expecting and new parents now and gain highly loyal customers.
Monthly continuity programs available with fresh names.
Ideal for baby care products, baby furniture, parenting magazines, daycare centers, toy stores, life insurance and more.
NEWLY DIVORCED
This market has to purchase many common household items, furniture and often a new apartment or home. They are starting anew and making purchases that help them move forward.
Monthly continuity programs available with fresh names.
Ideal for dating services, apartment communities, loan services, furniture and home improvement retailers, and more.
STORE OPENINGS/ EVENTS
Turn a grand opening or other event into an opportunity to build brand awareness and quickly generate business.
Highly targeted programs leverage hundreds of demographic and lifestyle selects, as well as geo targeting based on trade area, ZIP+4 and radius including drive time.
Ideal for grocery stores, restaurants, retail stores, sponsored events, charity events and more.
This is an exciting time in a family’s life — and a very expensive one. Expecting and new parents need maternity clothes, infant apparel, parenting books/resources, furnishings, formula, diapers and so much more. Reach expecting and new parents now and gain highly loyal customers.
Monthly continuity programs available with fresh names.
Ideal for baby care products, baby furniture, parenting magazines, daycare centers, toy stores, life insurance and more.
This market has to purchase many common household items, furniture and often a new apartment or home. They are starting anew and making purchases that help them move forward.
Monthly continuity programs available with fresh names.
Ideal for dating services, apartment communities, loan services, furniture and home improvement retailers, and more.
Turn a grand opening or other event into an opportunity to build brand awareness and quickly generate business.
Highly targeted programs leverage hundreds of demographic and lifestyle selects, as well as geo targeting based on trade area, ZIP+4 and radius including drive time.
Ideal for grocery stores, restaurants, retail stores, sponsored events, charity events and more.
TURNKEY INSERT MEDIA SOLUTIONS:
Our turnkey services can be leveraged to drive new customer acquisition, or to monitize your outgoing customer statements, packages, or other communications — without adding another project to your to-do list
Budgeting
Collation Services
Media Planning and Buying
Mailing Services
Creative Development/ Design
Results Analysis
Printing Services
