MASTERING THE ART OF
Specialists Marketing Services is an original aggregator of high-volume consumer and new mover data for targeting and prospecting across multiple channels — including direct mail, email, digital and social media.
Our proprietary CustomerConnect360 (CC360) Master Consumer File is compiled from thousands of sources and updated and refreshed monthly, resulting in a rich, robust and responsive database. All records are multi-sourced, hygiened monthly and DPV-verified for maximum deliverability.
Source types include survey, response, transactional, new mover, public record, warranty, and other proprietary sources.
The CC360 New Mover Database is built in-house from hundreds of sources, updated weekly and includes prior address on over 70% of the file. That means you gain additional targeting capabilities not commonly available in the marketplace.
Sample selects include:
Drive new customer acquisition as well as customer re-activation and retention by pairing CC360 trigger data with our Turnkey Direct Mail programs.